Critiquing the psychobabble surrounding the cosmetic industry is not everybody's cup of tea, I thought I'd do a book review for this post.
Well if there was ever a good reason to take up art this must be it! This book follows the evolution from an Industrial Age through the Technological Age and predicts that the Conceptual Age, which we are entering now, will be dominated by right brain thinkers.
A very optimistic writer (nice change with all the gloomy predictions around!) he argues that creativity as well as academic skills will be required in the future, in order to compete in the global market. We need to think outside of the box more and indeed this is evidenced in the growing investment in innovation. What's interesting is the fact that we are all very creative, it has become dampened by an over reliance on our left brain. Formal education and a world which has given left brain analytical thinking superiority over creativity, has dampened down this innate ability somewhat. Like any muscle you need to exercise it to make it stronger.
The recession has certainly made a lot of people re evaluate what matters in life. Sadly too many of us derive our self worth by our job and identity by the things we own.
In a world of abundance but where most of us are materially rich and spiritually poor we need to reassess what it means to progress. To be fulfilled we must develop the right brain. A lot of good recommendations, links to sites and creative exercises provided too.
What I particularly like about this book is the balanced viewpoint of Daniel Pink and his ability to reconcile all that touchy feely, arty stuff with success and progression. I just need to grab my paintbrush now and get started!
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